E-mail Marketing
There are a number of ways you can keep in touch with your clients and customers through email marketing. The most common examples are online Newsletters or email announcements.
Regardless of the type of email communication you are sending out, the benefits of this type of marketing are clear.
Top six benefits to Email Marketing:
- Keeping in Touch: Recall and recognition are key! Email marketing gives you a means to keep in touch with your current and future customers on a regular basis in order to ensure that they think of you and remember you when they are making purchasing decisions. Whether you are providing a newsletter with useful information and ideas or announcing a sale or special event, email marketing allows you to keep in touch and get your name and brand out to a large number of people, quickly and efficiently.
- Track Results: Being able to track the results of any marketing campaign is important. Email Marketing has the technology to allow you to track all your communications. You are able to measure the success of your campaign by knowing how many people opened it, clicked through to any links provided and also if they sent it to friends or colleagues.
- Forward Marketing: How often do you forward relevant emails to friends or colleagues? If you are providing good and useful information in your email campaigns, your customers will want to share them with others. Unlike a print campaign which can only be shared in a limited fashion, an email campaign can be shared with dozens of people with just one click. Your customers will be helping you to market your product, announce your sale or even promote your company by forwarding your email campaign.
- Economical: Online marketing is very economical since there is no printing or postage cost associated with the delivery. For as little as $15.00 a month, you can send as many emails as you want to a database of up to 500 people! Where else can you get that much bang for your buck? Sign up for a 60-day free trial to see how the email system works.
- Environmentally Friendly: Without the need to print your campaign on paper, you are saving trees and keeping up with the trend to be green. In addition to the savings on paper, you are also reducing your cost by saving on ink and energy.
- Builds Web site Traffic: Email campaigns are also a great way to drive traffic to your web site. Announce the launch (or re-launch) of your new web site or direct people to a new section or article.