If you are only focusing on great content for your webpage to draw in client traffic – the more important questions to ask yourself are: What is the user looking for – does my content match the user’s intent? What will answer their query? Has the user’s task been completed after leaving my page?
Traditionally, On-Page SEO content relies on:
- Keyword Usage – Your keywords are the terms that a user would likely enter into a search request that are most relevant to your business.
- High-volume, Low-competition Phrases – Once keywords have been identified, the most successful combination of traits for your choice of keywords would be to use ones that have a high volume of hits, but don’t have the highest rate of competition by other websites similar to yours. Your chance of ranking with an overused popular keyword in a crowded field are greatly reduced. Optimum is to find the right balance between search volume and the level of competition for the keyword.
- Content – Written content for pages of a website are built around the selected keywords.
- Building Links – Links are the key connectors that create relationships on the World Wide Web. They enable a computer program to gauge the value and authenticity of a Web page.
Evolved SEO practices focus on:
- Optimizing Content – Optimize your website pages to how users are really using them, not necessarily to how the website order made sense at the time of development.
- Identifying Below Average Performing Pages – Identify why a page is receiving less traffic than expected in relation to better performing pages on the site. By analyzing these pages, you can isolate any problems and seek to remedy them.
- Long-tail Keywords – Long-tail keywords are a combination of at least three words that are used to search the internet. Since a phrase is more specific, it’s often less competitive than single, more generic words. This allows a site to rank higher in the search results when the chosen phrase is entered.
- Mobile friendly websites – Mobile-friendliness is an aspect that affects the ranking of a web-site. It allows site visitors to receive relevant and quality results in a clear format on their devices.
- Improving UXD (user experience design) – An attractive website will not hold users on a page if they can’t interact easily with the function of the page. Optimizing ease of use helps visitors stay longer and increases ranking.
- Improving Perceived Quality – Improving the quality of a website is a key component of UX (user experience) enhancement. The success of a website relies on attracting new clients and retaining current users. Because the costs associated with customer retention are much lower than the costs involved in attracting new users, it makes sense to focus on improving a website in order to promote return traffic. The bonus of having a quality website is that repeat users are very likely to recommend that website to friends, family and their clients. Increased traffic equals an increased ranking on the internet.